The number of mobile broadband
connections in Africa will reach one billion in 2020, up from 147 million at
the end of 2014, according to new forecasts by Ovum. The rapid growth of mobile
broadband in Africa over the next few years will be driven by factors such as
the ongoing rollout of 3G W-CDMA and 4G LTE networks on the continent and the
increasing affordability of smartphones and other data devices, said Ovum.
As a result,
mobile broadband will account for an increasingly substantial share of the
overall mobile market in Africa, growing from 17% of the 884 million total
mobile subscriptions at the end of 2014 to 76% of the 1.32 billion total mobile
subscriptions by the end of 2020. The number is expected to cross the one
billion mark during 2016.
On the outlook
for its digital services market, Ovum's research tool Digital Media Opportunity Index: Sub-Saharan
Africa revealed that South Africa has the most favourable
market among the 20 countries surveyed for digital media content such as apps,
digital music, digital publishing, OTT video, and video gaming.
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